conscious luxury
The world is moving faster than we have ever seen. With the rise of social media, the client has been given a centre seat in this evolvinng ecosystem. Disruption has become a norm. Conscious creation will not just be a cool marketing gimmick, it will be a necessity. Agility will be a business mantra for all of us if we want to survive, grow and thrive.
Innovation is now non-negotiable. Technology enables us to do differently, but needs to be managed well.
Never before have we seen so many challenges. We think these are incredible opportunities too.
The founding base of Sarayū as we launched it in 2019, just before Covid-19 revolved around accompanying fashion ventures for a deeper shift.
Our resolve has only gotten stronger since.
For the existing players, it has become critical to rethink how they create, produce and distribute keeping the planet and its people in mind. Luxury, by definition, is about rarity, exclusivity, savoir-faire. About the highest achievable quality. We believe that luxury brands, have not only the best chance to turning their businesses as green as possible, but also bear the responsibility of leading the way.
Established old world luxury houses are learning to un-learn and relearn. At Sarayū, we also understand that these are complex frameworks to lay down, especially if you are a 100-year old brand with a deep rooted brand culture and processes in place.
For emerging brands, you can mould your world to make an impact. Think critically, know your goals, and align your resources.
FASHION
Fashion makes us smile. It makes us dream. It makes us look and feel better. Time for it to also make the planet and all it’s people feel better. At Sarayu, we know that it is a long road ahead. The rise of social media has accentuated name calling, without understanding how deep rooted and systemic the changes need to be. We therefore believe in leading and encouraging bold conversations. The ecosystem goes deep and is global - brands - manufacturers - consultants - journalists - clients - no matter who you are, we all must endeavour to make a real impact.
THE GLOBAL SYSTEM
With two decades of being immersed in the system, we know the global manufacturing eco system inside-out. A deep understanding acquired through solid, on-the-job experiences. It is this knowledge that we will dig deep into, to find solutions that work for your brand. What does being sustainable really mean? Why “green washing” is a very bad idea? How do you actually go about making your entire product value chain sustainable? And, then again, can you ? As Industry 4.0 actually starts making its entry into the fashion world, our mission is to partner with brands on projects that combine technology, while respecting the intrinsic nature of creation- led businesses.